The mailing list will include information about new items added to the store, as well as specials and sales. Mailing list folks may get first dibs on new items and maybe some sales that are not advertised on the website, so don't miss out!

It's a low volume mailing list (2-3 messages per month, at the most) so you don't have to worry about getting spammed. The mailing list is managed through Google Groups, and they make it easy to unsubscribe should you so desire.